Pitch Fever at Bootstrap!

When we were designing our 8-week Food++ business support course (part of east London accelerator programme, Echo++) for a group of budding food-preneurs, at the top of our wish list was an inspiring space to kick off and close the programme – and that’s exactly what we got at Bootstrap Company!

The programme wrapped up just before Christmas with an adrenaline filled Demo Day that kicked off at Merci Marie with an inspiring session led by Elco Ian, CEO of growth hacking agency Painting The Internet. Our businesses pledged on camera the 6-month goals they plan to smash, which we shared online with our growing community of Echo++ business alumni (now how’s that for accountability!).

Next we took our food-preneurs up to Dalston Roof Park to get ‘pitch ready’ with voice coach extraordinaire, Dolly May of Working Voice. Dolly got our participants fully energised with a mix of body and voice exercises to calm even the most frazzled nerves and perk up those vocal chords.

In the afternoon, our cohort pitched for a share of prizes to our panel of food industry professionals, including the founders of Grub Club, Craved and Firezza, representatives from Hello Fresh, supper club extraordinaire Pratap Chahal and Michelin starred chef Emily Roux.

It was an inspiring end to our 8-week programme, delivered in partnership with Grub Club, with workshops led by the likes of Crowdcube, Investly, The Impact Collective, Marmelo, A Marr & Associates, Working with Voice, MetaSpeech, Fork & Dram and more, and hosted in some fantastic east London venues including Think Big Hub, Bootstrap Company and Cook’s Yard.

Meet the businesses who won on the day…

The Literary Hour

Jude, Helen, Jules and pals run The Literary Hour, a literary themed supper club inspired by the page-turning feasts they once devoured at bedtime. They seek to recreate the mouth-watering moments from these most cherished works of fiction for a nostalgic meal you’ll remember.

The Literary Hour won the opportunity to collaborate with Pratap Chahal.


Elysia hand-make breakfasts and aperitifs using local artisan food surplus that would otherwise be discarded due to supply and demand imbalances or failed aesthetic standards. They deliver to offices and events by bicycle in London.
Elysia founder Sophie won the opportunity to get mentorship from Emily Roux.

Helly’s Kitchen

Helly’s Kitchen creates elegant and playful cakes and confections for treating, sharing and gifting. It’s run by pastry chef Helly Armstrong.
Helly won the opportunity to get a special feature on cravedlondon.com

The Tastery

The Tastery is supper club and high-end cake baking business, run by Hackney-Wick based chef Mareli Pelzer. She hosts intimate, relaxed supper club events in her home, overlooking the canal, and is always eager to take on an exciting new cake commissions!
Mareli won the opportunity to get pop-up space and a feature on grubclub.com

Got a business idea brewing? Apply for our next Echo++ programme, Creative++, by 15th Jan 2017.

 See what what Echo++ can do for your business! 

This guest blog was created for Bootstrap by Economy of Hour’s Programme Manager, Nneka Chukwurah 

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